The "BBC Sound of..." is an annual nomination listing and award, founded in 2002 and sponsored and promoted by the BBC, designed to give exposure to a number of up-coming/ ground-breaking artists from across the globe, sponsored by Radio 1.
The 2024 winner is The Last Dinner Party, with other nominees including: Olivia Dean, Peggy Gou, Tyla, Elmiene, Ayra Starr, Caity Baser, CMAT, Kenya Grace, and Sekou.